Cardboard Displays

I was at the mall a couple days ago with my officemates. They are shopping for gifts and I decided to join them; it was also a bonding moment for us. One of my colleagues bought a celphone, while the other bought a digicam (ain't that nice.. gadgets galore!). While we were shopping, I noticed that the item displays were very different nowadays. The marketing and promotional measures surely have changed a lot. There are already prototypes of gadgets and colorful cardboard displays that would definitely catch your attention. I was amazed with the celphone prototypes that are on display at the store. They really look like the real thing. I think it is cool idea to have prototypes and colorful cardboard displays; I think its an effective way of promoting. Well, it surely had an effect on me and my colleagues. We went home with smiles on our faces, especially my two colleagues who now have a new celphone and a new digicam.